Google Plus is changing the SEO landscape, comply or suffer, no matter how you slice and dice it, look at it at every angle, there is no way around it. The road to higher and better SEO is through Google Plus and the sooner a strategy is executed the faster the results will start to show with higher ranking.
Without even looking or including the other benefits of having a Google Plus page such as increasing your brand exposure, customer engagement, networking and new connections, establishing your authority, we are just going to focus on better SEO.
Needless to say, Google Plus should be your go to for your Social Media presence ahead of Facebook and Twitter because of the inherent benefits for your SEO strategy. This could be the smartest move you will make or the worst mistake you could make by ignoring the facts.
Your content posts appear on Google search results which means that it will be included in your standards Google search. Your Google Plus post are treated like any page on the web and thus will be indexed and gain page rank. Over 60% of searches in the US is through Google so you can see the importance of having your content indexed and searcheable in this manner. You’ve been told that content is king, this has never been so true as it relates to SEO, those who used black hat SEO practises such as keyword stuffing, hidden text, link farming and other practises have suffered greatly with their ranking.
Images make a difference, it draws the eye to the image and this gives you greater visibility on search pages. This separates you from the rest of the pack and indicates that the link is a credible piece of content. This builds trust and authority over time and this can actually open up opportunities down the road to monetize your credibility and authority on subject matters of your expertise. Everytime you publish content on Google Plus and it’s shared and receives plus ones, it leads to higher authority. If your content is shared by someone who has high authority, you will improve your own authority.
As you get more and more comfortable with Google Plus and posting your content, you will discover and create your own circles and join different communities. This will lead you to start sharing your post to these circles and communities. Important note is that in order for your posts to be indexed by Google, you must post or include Public in all your posting. Posting only to your circle or communities will limit your post unless it’s shared Publicly.
You simply cannot ignore Google Plus in your SEO effort and doing so only sabotages your hard work and effectiveness.