Starting your own at-home business is a great way to bring in some extra income or to replace your old job. You can easily create a profitable business thanks to websites like Groupon that allow you to promote to customers that you would not be able to target without their help. It is important to consider the various options with daily deal sites to see if they can benefit your marketing needs.
The Popularity of Daily Deal Sites
Business owners can find some great deals on hotels, airfare, and many other things. Businesses are finding that Groupon is a great way to get in touch with their customers. In order to beat the stiff competition, as a business entrepreneur, you have to provide some discounts to your customers. One of the ways that is picking up steam is the use of deal sites. A good example is Groupon. You provide a discount on the items or services you sell. The site then promotes your offer through discount coupons and you take a small fee or hit on each sale that is made on the offer. To make the offer worthwhile, Groupon will usually set up a limit on how many of the deals need to be offered for the customers to actually get them.
Agreeing to Terms
When you enter into an agreement with a deal site, they will offer to promote your products on their website. The site will use images and trademarks and place them on its web pages. They will then promote your discount offer. The benefit is that you get targeted marketing for a low cost! The only downside is you may not be able to retain the customers since some people may look at it as a one-time only deal. To get people to come back again and again you need to focus on quality customer service. It is also important that you focus on using a time specific deal.
Timing a Deal
The best timing for deals are during off-peak shopping seasons. At this time, the volume of shoppers visiting your site is low. You can use that opportunity to market products or services whose movement is usually slow. Since deal sites mostly place their coupons online, it is possible for you to get names and email addresses of the people who have taken them up. Use this is a way to expand your email list and continue sending out your own deals in email newsletters.
Ask a deal site such as Groupon, to post online reviews of your products. People feel happy when they save up to 70% on products that they love. You can boost the experience by having well written reviews that talk about the benefits of all the discounted products. When the offer comes to an end, you will still find more customers still flocking to your site and buying the product at its full price. This is also great for your local audience that may be searching for your company as they often use local reviews before buying from a new website or new business.
Give your customers incentives that will entice them to come back for more. You can offer them free ebooks or alternate products in small packs. The one thing to look at is your bottom-line. Do you end up with a break-even amount or are you struggling? It is important that you know where your sales are at with the daily deal sites in order to justify using them.
Working out of your own home can be a great blessing but it can be stressful if you do not have structure. There are great products out there that you can use that will help you in properly marketing your business and finding a way to maintain your business without becoming disorganized and frustrated.
Nicole specializes in helping businesses improve their websites with high quality design, content and branding. She is currently associated with Agency Fusion in Salt Lake.