Undoubtedly, content marketing is one of the inevitable parts of any business. Taking into account the specifics of the company and its goals, one can develop a striking content strategy that will rule 2017.
If you still don’t know what to do with the content, be sure to determine:
- Content specificity for the target audience and business partners. It may include a blog, reviews, interviews and reports, videos and photos on the official website and external web resources.
- Publishing schedule (2-3 times a month, at least).
- Channels of interaction with the target audience – social networks, emailing, YouTube and Periscope channels.
- Content style – expert, selling, viral.
Next, make a plan, adjust it accounting the features of your business, and act! It’s proven that companies with have up-to-date content strategy achieve better results.
Below there are 10 trends that I believe will dominate in 2017.
1. United Content
Let’s assume there is an event that is highlighted in articles, videos, interviews, and twitts of famous people. By collecting all the mentions, you can get the whole picture and greatly facilitate the perception, looking at it from different perspectives.
Project Lightning is already being actively developed on Twitter, so I expect united content to become one of the major trends in the nearest future.
2. Automated Algorithms
The Internet is full of articles written by robots. Alas, it’s the time when a machine can create less or more readable content. Of course, now it requires editing, but who can be sure that in a few years robots won’t be able to reach such a level that writers will be out of work?
However, I don’t expect that critical point to happen in 2017 or 2020. The truth is that in 2017 the war with the machines will enter a more active stage.
3. Knowledge Graph Will Cause the Content to be Long
Google has launched Knowledge Graph – a semantic system that gives a user a short answer on the request. By the way, Cortana and Siri have the same functionality, albeit of a smaller scale.
Such systems greatly save time as there’s no need to pass by the link to get the basic information. Well, it’s to the benefit of all except the resources created exclusively for such short answers. I think this will force some website owners to focus on creating more interesting and detailed articles.
4. Publishing Directly in Social Media
Facebook has first understood that direct posting is much more effective than reposting from other resources. Now this function is assigned to Instant Articles. Google also has some plans regarding this trend.
SMM gradually captures the technology market, proving its effectiveness in practice. In 2017, I expect the spread of direct publishing on other popular platforms.
5. Visual Content
Publishing Directly in Social MediaThe massive spread of visual content was inhibited by low speed and quality of the Internet connection. By 2017, even the poorest counties provide a low-cost wireless access to the network, so users will become more demanding.
Videos, high-quality photos, professional designs, infographics – that’s what comes to the forefront. Of course, text content will remain, although it will become more visually attractive.
Engagement is one of the key features of the future content marketing. Professional markets are already known how to manipulate with engaging, and the better they do it, the higher the demand on them.
The simplest example is websites of automobile companies with inbuilt design software. Web interfaces open a lot of possibilities for the user. And the effect will grow along with the strengthening of the virtual reality. Oculus Rift has a good chance to turn into an interactive marketing tool.
7. Promotion Beyond Search Engines
SEO and SMM work, but with each passing day the effectiveness of such a combination without the involvement of popular platforms, such as your Pinterest Youtube, is becoming lower. People trust the opinions of others, especially when it comes to purchases. The experience of others is much more valuable than any marketing. Optimization of social media will be one of the major budget items for advertising in many companies. Video reviews will become even more urgent.
8. Increasing Role of Episodic Content
The volume of information is constantly growing, so it’s quite challenging to perceive the never-ending flow. After all, themes are constantly expanding.
Marketers have come to the conclusion that content should be divided into logically related sequential fragments. Coca-Cola with its Crossroads was the pioneers. And here I see the advantages for companies around the world.
9. Growing Competition
The market is moving towards saturation, which suggests that, while fighting with competitors, the authors will have to create quality content. Only the strongest will survive. After all, in order to attract the attention of potential customers, you will have to think out of the box.
10. Incredible Role of Accurate Identification of the Target Audience
The study of the target audience will be as important as never before. Along with personalization, it will give businesses an opportunity to treat every client specifically, respecting him and his interests. That’s a striking marketing trick that can boost sales up to the limit. Without information about the age, interests and priorities of potential buyers, one can’t make a suitable offer in 2017.
I expect these 10 trends to give a birth to the new era of content marketing.
Use the opportunities of the future and stay on the crest of a wave for as long as possible! Adjust your strategy to match the spirit of the times.
Lucy Adams is a blogger from one of the best writing platforms that provides cheap and high-quality homework help. She’s a generalist able to consistently write on a huge variety of topics, from marketing to psychology. Feel free to share your ideas with this diligent author and get a high-quality and unique paper at no cost.