Facebook started it all and it was just a matter of time before someone else came along with the clout to go head to head that will surely make you re-think your strategy with your online marketing. Even though Google PLus has a ways to go and I’m sure there will be growing pains, they have the necessary resources to fine tune and make changes and improve upon a better experience compared to Facebook especially for business.
Facebook is much more mature and has an incredible reach of almost 1 billion users, however Google Plus is the fastest growing Social Media Network and because it’s a Google product, there is the advantage of increasing and improving your search engine optimization and integration with other Google products. If for any reason at all, as a business you should be on Google Plus because of SEO. This will have an effect of increased click-through rates and increased visibility.
What Facebook does well is connecting you with your existing friends and your relationships with them while Google Plus helps you with building new connections, finding and discovering new content which you can then share or re-post. Both can do the same, it’s just that one does better than the other on certain things.
When it comes to advertising, it’s very straight forward. Facebook has been very aggressive with its advertising promotion. For the most part, I have trained myself to not even look at the right hand side of the page and have not once clicked on advertising, I feel there is still improvement which they can work on such as seeing advertising only that interest me. With Google, there is no issue with advertising as there is no advertising at all and so you can just focus on the page and the content you’re interested in.
Content promotion with Facebook is very different when it comes to your bottom line, with Facebook, just because they have liked your page, doesn’t mean that your post will be seen by all those who have liked your page, instead they have a ranking system which only the most engaged fans will only see your post. If you want your post to be seen by the rest of your fans, you need to pay for this. On Google Plus, it can be seen by anyone who have put you in a circle or you can create your own circle and share it them, period.
New connections in Facebook are about connecting with people you know from your past. Friends, family who are now living away from your geographical location. With Google Plus it encourages making connections with shared interest and passion through communities. This is of great benefit to those who are content publishers. You can easily discover new content and topics through the communities.
As a business or someone who like to share your interest, you can’t ignore Google Plus. Just like the early adopters of Twitter who now boasts huge followings. It’s a great avenue for business-to-business connections and engagement. It’s integrated with other Google products such as email, adsense, analytics to name a few.
Pick your poison, or better yet, understand the differences and how it applies you for better engagement.