In today’s business landscape, the importance and significance of a website is critical to the success of your business.
Many of today’s business relationships and transactions are happening online and for some who have properly positioned their business and understand the impact of a website are experiencing growth and success in their business. While others are lost in the weeds and are suffering financially and barely staying afloat.
I see the same mistakes over and over again made by entrepreneurs and small business owners alike and one of the biggest reason is choosing the wrong web designer. A website is the single most important and critical factor in a business success or failure in today’s economy. If your website is not generating leads and revenue, chances are your competitors are getting the business. I still see an abundance of websites that are poorly designed and ill conceived and lack a professional image and branding that would make a potential customer conduct business with you.
Once a potential customer is on your website, you have less than 10 seconds to make a positive impression.
Having a professionally designed website projects an image of you and your business. People by nature are visual and we make decisions on which we form business relationships with especially when researching business websites to conduct business with. Do you have a proper logo that spans across all your marketing material? Is the navigation easy to follow with clear and concise labeling? Are the images used optimized and relevant to your headlines and copy? Is there a form that solicits leads from your visitors? Do your services provide detailed information and can your visitors easily contact you. Do you showcase your clients and the work you have done for them, Are you soliciting testimonials which you can posts on your website?
These are some questions that you need to have answered about your website. Do you know when you were last contacted by a potential client through your website? The main purpose of your website is to generate revenue and if not then you have to review and make the necessary changes that will start generating revenue for your business.
Your website is an investment that is also a business expense. Too many entrepreneurs and small business owners choose their web designers based on price. Going with the cheapest cost will almost certainly get you a website that you pay for. As the saying goes “You get what you pay for” so as a business owner, your website will fail you miserably. Beware of web designers who compete on price alone and not on value. There is a process when designing a website and consists of several steps from having a sitemap, storyboard/wireframe, screenshots, image manipulation and optimization, coding, and testing. These are what professional web designer will go through to create a well planned website. There is time, labor and certain skill sets required to complete these task and these are what you are paying for. A professional web designer will charge an average of $30.00 dollars and hour on the low end to $60.00 dollars an hour on the high-end and could take from 30 to 40 hours to complete. If web design is quoted per project, you are looking at a starting cost of $2000.00 to $4000.00. These pricing and costs are based on small business websites, where medium sized to large websites including E-commerce will be higher.
Beyond the design of your website, once re-designed and or launch, you need to constantly monitor the performance of your website and what is your on-going marketing plan to promote your website and your services. Having a web designer who has experience and knowledge of internet marketing who you can consult and guide you with your online strategy will directly impact your bottom line. Building a relationship and partnership with your web designer is the best investment you can make for your business because your website requires on-going attention, monitoring, updates and changes and additions.
Overall, a professional web designer will not compete on price alone, they bring with them professionalism, added-value for your business and your single most important partner and ally in your online strategy.
“PRICE IS ONLY AN ISSUE IN THE ABSENCE of VALUE”