I love what I do and I look forward to speaking with potential new clients about their needs and how I can provide them with what they are asking for.
We work in an industry where cost can vary greatly from one designer to another. I’m one who stands by my pricing and will turn down projects because a stakeholder wants to pay very little for all the hours required to complete a project. I can tell you that I do not compete on price alone, but if you are competing on price alone, it’s paramount that the stakeholder understand what services you will provide and broken down into fixed and hourly costs.
A pricing proposal is not a pie in the sky number which unfortunately many freelancer are guilty of. Too many of us are making peanuts for the amount of work that we do and it’s time that we make the time in creating a fool-proof proposal which will pay us closer to what our true worth is and at the same time make more money per project at the end of the day.
Isn’t this the goal, to make a great living at what we do and provide a great finished product for our clients and build an on-going relationship with them?
Over the years, I can tell you that I work on projects which will pay me for what I am worth and my success rate in getting new clients is very high even if I am not the cheapest.
I’ve been doing this for over 14 years and I can tell you that both the designer and the stakeholder have horror stories about both sides. I have found that the easiest clients to work with are the ones who do not nickel and dime you and actually pay for what you are worth and those who hire you only because you outbid everyone with the lowest pricing are the most difficult.
I am a firm believer that that the cheapest project estimation does not always get the job.
For the stakeholder this is a case of Buyer Beware where if the cost is too cheap, you sacrifice quality, poor customer service, abandonment before project completion and most importantly, you are sabotaging your business from the start. Your website can take your business to the next level or it can be your downfall.
There is still much more to be done to create and design our client’s website to generate leads and increase revenue. We offer great value for our skills so we should be compensated accordingly.
I’m hoping that this article will open some eyes for both sides and understand more about what the cost is to create a website.
There are a number of fixed cost items which cannot be negotiated and these are approximates.
- Purchase of Domain Name – $10
- Web Hosting – $5/month and up (this depends greatly on your website needs – the cheapest is not necessarily the best way to go)
- Wireframing, Storyboarding, Design and Development Time – 80hrs and up (custom design and responsive or CMS (IE: WordPress))
- On-going Support and Website Maintenance – $100/month and up ( negotiated based on requirements)
- Marketing Your Website Online – $500/month and up (negotiated based on marketing strategy)
I will focus on breaking down the Wireframing, Storyboarding, Design and Development Time as this will be where much of the conversation and education to your prospective client will come from. This is where you remove any of their doubts, and frustration later down the project timeline. Remember that your clients are business professionals and for the most part are reasonable and by doing so this is where you justify you’re pricing.
A further breakdown is required is this area.
- Are you working on a brand new site or will this be a re-design?
- Create a sitemap whether it’s a re-design or a new site
- Wireframe and storyboard complete site. This will speed up design and development time. – 10 hours and up (depending on the size of the website project)
- Logo Design – $700 and up
- Provide screenshots of website – 20 hours and up (this will reduce feature creep and changes during development time)
- Convert screenshots to HTML/CSS – 40 hours (responsive design)
- On-going Testing, Testing, Testing on different devices – hours included in Convert screenshots to HTML/CSS
- Iterations and changes – 10 hrs
- Purchase Royalty Free Images and or Icons/Illustrations – $5 and up
- Web-site Content Creation: $750 and up (if necessary)
- Training and User Guide Documentation – 10hrs (if necessary)
Meetings, presentation and proposal documentation are free and not billable but for some, depending on the client and the size of the project, you may want to include any client meeting in your pricing.
As you can see on the breakdown, the number of hours can easily go over 80 hrs if your project is not planned out properly. Any steps missed will add hours to your billable time and once price has been agreed and negotiated you cannot go back to your client and ask more.
Always create the best website your clients have paid you for, provide excellent customer service, and return all messages (e-mail or telephone) promptly. Listen to their needs and concerns and addressing them accordingly and educate your clients.
This is the cost of a small business website of no more than 10 to 15 pages.
What I have included here are the core components of pricing out your services
These are the core components in pricing out website projects for your clients and hours will more than likely be more than the allotted hours I have mentioned especially now with responsive design where additional time to make the website compatible for viewing on desktops, tablets and smartphones. You can be assured that as much as 25% more time is required to complete this task at the minimum depending on how well-versed you are as a front-end coder.
If your client needs an administration panel to add, edit delete pages, content, and images, the cost to produce such request can easily take you 100 hours and up for billable time. Then again there are other options available such as open-source solutions such as WordPress, Joomla or Drupal to name a few.
More and more businesses today are choosing WordPress as their solution and customize the thousands of themes available for use. Not only will you get a customized and branded website, you also have a blog component built-in.
As you can see that a reasonable cost for a small business website can start range from $3500.00 to $10,000 depending on the complexity of the project.
I hope as a designer this helps you get a better understanding of what your true worth is for pricing out your project and for stakeholders a greater understanding of the intricacies of pricing out web projects and you can budget appropriately.
If you have a project in mind, please do not hesitate to contact me at Email: firstname.lastname@example.org , Phone: 647-823-4477
Visit us at: http://www.webrninc.com