Do you ever wonder why your website does not get you new business from potential visitors and clients? Are you struggling to make get new clients? Why are you not getting requests for quotes?
These are just some of the questions we ask ourselves about us as web designers and about our quality of work.
This is something i get a lot and i too fall into this every so often. I’m just too busy that i don’t have time to update my site. This is a web designer talking and not the marketing person that should take the time to commit a certain amount of time keeping your website up to date. This is work for future and potential clients and what you do now if about ahead and protecting yourself from the lean periods.
Today, it’s so much more important to stay with the current trends and technology. As a freelance/contract designer, is your website responsive and can it be viewed on any device? I think you know where I’m going with this. Just the last year alone, every client meeting and conversation i have had at the beginning of each project, there is one common theme that clients want about their website, and that is about accessibility on different devices. This is where you need to step up the plate and deliver responsive design. This is not a choice whether you should or not, this is about you making money and getting new clients. Get your house in order and get your website compliant and make it responsive.
Your website is the first point of contact many potential clients or lack thereof in getting to know you and your services. Your website portfolio says a lot about you, and should showcase everything your latest work, your coding abilities, your creativity.This is where projects are won and lost, make your website the best of who you are and what value you can deliver for your clients.
100 Beautiful, High-Grade Textures
There are a few elements which a web designer should be very good at. It’s not a big list, and if you’re able to do these well, these can be determined just by looking at your website.
- Design abilities
- Optimizing images
- Coding HTML and CSS
- User Interface
They are also value added knowledge and services you should bring to the table. Such as SEO and Social Media marketing which you can implement on your own web design services and business. This is not necessary, but knowing this will be you added benefit and value to your clients. Being a web designer these days require not just designing but other marketing responsibilities that clients look for especially in a freelance/contract designer. You just can’t be one dimensional anymore because there are those who are offering these services and you need to stay competitive.
Be active in Social Media and have your profile up to date and stay engaged. This is where business connections and networking is done now and you could be missing a lot of opportunities in this area. Create, maintain and stay engaged in Facebook, Twitter and Linkedin. There are also web services where you can showcase your portfolio for added exposure.
Work at it regularly and always market and promote yourself and make sure your website is the best showcase of your skills.
Best of luck