Business of all sizes are scrambling to have a social media presence. No longer is Social Media a trend or a fad, it is now one of the main marketing strategies a business must employ to generate leads, increase brand awareness, engagement with peers and customers, promotions, product launches and new services. Chances are you have some kind of presence with multiple.
Social Media networks and it doesn’t take long to understand that it can quickly become unmanageable to stay engaged and informed. At this point, you can hire a Social Media expert or if you are like most businesses, find a way to manage and maintain productivity to stay on top of your goals and objectives.
With this in mind and with the market reacting to a need and demand, there are tools to help automate certain tasks for managing social networks to efficiently track conversations and measure campaign results. There are many tools out there to help you, however I’ve listed the top Social Media automation tools that provide an end-to-end solution so there’s no need for multiple tools to manage only some of your Social Media networks.
These tools again is to help you to be more productive and should not be relied on for 100% automation. You still need to have your face and stay engaged with your audience. Some Social media network frown on using automation tools or are limited with your use of these tools, so be aware of this.
Hootsuite is one of the most popular tools that allow you to schedule posts across multiple platforms including the top three, Twitter, Facebook, Google Plus. Hootsuite also provides tools to track your brand mentions, and traffic sources for each post.
Social Oomph allows you to schedule posts like many of the other tools, however where it shines is its data and analytics features. Gives you great insight on click-through on Twitter, Facebook and blogs. To get the most of Social Oomph, you will need to purchase a subscription. The free version will allow you to evaluate the usefulness of this product as you ramp up with your marketing efforts.
Bundle Post is a great tool if you are a heavy user and are sharing a lot of the same thing on different Social Media networks. The Bundle Post solution provides you with more time to focus on building valued relationships through your social networks, while ensuring you always have relevant, consistent, valuable content that you control.
Alternion is an all in one monitoring tool for all your Social Media networks. It allows you to see all your feeds on all the different Social Media networks in one place. Alternion is a social hub and communication center. Combine and manage all your social web, email and direct messages in one place.
Whether you are an individual blogger, marketing manager or social media professional, A true time saver and submit your content to over 45 social media communities quickly and easily.
Manage Flitter sorts different lists of active vs. inactive tweeters, people not following back, etc. Though this is centered for your Twitter account, I wanted to include this on this list because Twitter is so fast moving and number of followers are limitless so having this tool will help you gain insight.
Blurtster is ideal for small business with a limited budget. Blurtster makes social media marketing easy. Easily automate, manage, engage and measure your social media marketing efforts for your business from one simple interface.