In present day few businesses would survive against their competition without utilizing the various technologies available. As technology has advanced and grown businesses have grown too developing alongside technology. There are various ways your business can benefit from technology such as expert phone systems, advanced computers and the internet. What has been expanding due to advances in technology is the way in which we market businesses. Marketing has grown rapidly in the last ten years and the way in which we do it has largely changed. Make sure you are making the most of the various technologies and marketing methods for your business-
Social media marketing has become huge in the last five years after the rapid growth of sites such as Facebook and Twitter. It is now a major tool in marketing and is a powerful way of reaching the masses. Many businesses have recognized this and have set up business accounts on the leading sites but often they are unsure of how to use them effectively and efficiently. Through social media sites you can become a leading source of advice and information in your industry, build loyal followers and customers and generate sales and interest. Use your social media sites to give something back too. Offer your followers a discount, voucher or exclusive offer when you reach a certain amount of followers. There are lots of business pages out there so you need to make it worth their while for users to follow your page. A sure way to increase your followers is by giving something back in exchange for their interest.
Before the internet marketing was carried out via newspapers, television adverts and posters and flyers. Now whilst these methods are still put into practice they are far less effective. In present day the most effective way to market almost every business is via the internet. Internet marketing covers social media, search engine marketing and paid adverts on popular websites. The most effective way to marketing your business online is through search engines. Previously when we were looking for a service we would turn to the yellow pages and when we needed a particular product we would take a trip to the high street. These days almost all of us now turn to search engines when we are looking for something. With this in mind your business needs to be online and ranking well on search engines for targeted key words. This can be done using search engine optimization- SEO, and pay per click- PPC. Using both of these means your website can appear above your competitors increasing traffic to your site and interest in your company.
Public relations has been used for a long time in order to build a company’s brand, maintain and build a good reputation and communicate with the public. These days PR is an even more popular way to promote a business due to the growth of the industry. PR has changed greatly in the last ten years developing alongside various technologies. The PR professional these days can reach the masses using email, social media, online press releases and more. Specialized industries have also emerged in PR such as technology PR and beauty PR.
Public relations is a great all round way to market your business ensuring your business name is where it needs to be to be seen and heard generating as much interest as possible.
Eilidh MacRae works for Eclat who are a public relations agency specializing in technology.