People who started blogging years ago are today’s authority and subject matter experts (SME) in their given fields. Some are industry influencers, they understand the power of blogging and have amassed a very large following.
The benefits of blogging not only make you an authority in your field, it also brings in traffic and leads for your business. For every article that you write is another page which the search engines can index. As a business owner, you will see that the more blogs that is created, your visitors will also increase and who doesn’t like more traffic and leads generation point of view.
The number one questions that entrepreneurs are always asking when it comes to their online presence is higher ranking in search engines. Gone are the days of on page keyword optimization, though it is still relevant, it is becoming less and less important.
The inherent benefits of blogging are countless and below I’ve listed some of the more prominent benefits for you and your business.
- Build a Network
- Become a Subject Matter Expert
- Gain Influence
- Improve Your Writing Skills
- Increased Visitors and Leads
- Stay Current and Up to Date in Your Field
- Build Trust
These are just some of the benefits of blogging, but beware, this is not short term solution. This is a long term marketing solution that will ensure long term success for you and your business. By combining social media you supercharge the benefits and impact of blogging. There are many examples of bloggers today who started out blogging as a hobby and have eventually made it their full time business.
Here is an inforgraphic on some vital stats on the rise of bloggers.