It wasn’t long ago when Social Media was being questioned for its purpose and its use.
Fast-forward to a couple of years and Social Media is in our personal life both personally and business. We connect with friends and family using Facebook, we check the latest breaking news on Twitter, our business and professional network through LinkedIn and entertain and learn new things on YouTube.
Traditional marketing is no longer effective and marketers need to be more nimble and forward thinking to be effective. The early adopters of these tools have benefitted greatly with huge followings and thus have increased their brand awareness, maintain dialogue with customers.
Below is an infographic that gives us a snapshot of how interconnected our lives are and a breakdown of when we are using Social Media throughout the day.