We all know the importance and significance of what Search Engine Optimization can do for our business. It is imperative that we know or educate ourselves on how and what strategies to execute towards higher ranking for our website. All we need to do is do our research and Google our way though the myriad of articles, tip and tricks that are on the web and this can easily give up all the necessary information and start our SEO campaign.
Another important factor to getting the most of our SEO strategy is knowing what could also hurt our effort. The information you get there days are double edged and you need to differentiate between good and bad, accurate and misleading, best practices and questionable tactics.
As you do your research and you will definitely come across what I’ve listed, as strategies for your SEO campaign, it’s important to take into effect the possible negative outcome of your strategies if you are not aware of these. Consider these as tips when using these strategies for your SEO campaigns.
1: Keyword Stuffing
We all use keywords to help our website get found. Keywords that users use to find relevant content to their search queries. Search engines want to return the most relevant content for the keyword that was queried. Knowing what keywords we want to focus on, there are those who will overuse their keywords in their content and again this can be viewed as unnatural and is seen as keyword stuffing. Focus your keywords to appear naturally in a sentence. By writing and focusing on relevant content for your target audience, your keywords will be used naturally throughout your content and you will be rewarded by the search engines.
2. Irrelevant Content
This is about credibility of your website and in your field or industry. Keep your content relevant to your target audience. Build useful content which your target audience came to your website for and in turn Google will see that and reward you for it. Build your keywords around your content that your target audience will type in the search box. Google has focused on content quality and relevance as an important indicator to search rank to improve upon user experience.
3: Overuse of Text Links
Text linking are links which specific keyword(s) are hyperlinked. Keyword linking is good for SEO, however too often we go overboard with this method. This used to be a trick which were overly used to increase search engine ranking. Be selective with your use of text link as having too many will be viewed by Google as unnatural. Build your text links based on your user and not for search engines.
4. Buying Links
Link building is important because search engine algorithms have strong link-based factors. Link building is by far one of the most time consuming strategy to take on for your SEO campaign and it’s easy to fall prey or victim to the many services out there where you can purchase links. Using this approach will almost guarantee you a negative outcome because search engines factor in the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. When purchasing link and the promise of having hundreds of links back to your website, are the sites trustworthy, who or what are these sites that are linking to yours, are they in your industry and is the content complimentary and relevant to your websites? Google has their way of determining whether someone has purchased backlinks, your site will not appear on any searches. There is no shortcut to link building.
As you expand your resources to create backlinks, you will eventually come across leaving comments on communities and forums. When leaving comments, make sure that they are genuine and adds to the conversation. This can damage your authority and brand with poorly written comments and can be construed as spam. This will not get your comment approved and it goes the same for comments on your site, where you will only approve those that add value to your target audience.
In conclusion, do not use practices that can sabotage all your hard earned effort to getting higher search engine ranking. If you have outsourced your SEO, make sure that you receive complete transparency and results from all tactics used. This is one part of your business which you cannot take your eyes off and you should be diligent in knowing and understanding SEO. SEO is continuous and search engine algorithms are always changing so you need to constantly adapt and fine tune your tactics and efforts.