Where do you begin when it comes to SEO? Do you have more questions than answers? Are you relying on the person creating your website to do your SEO for you? Do your eyes glaze over when it comes to SEO?
Perhaps it scares you to think of the cost associated and it’s too technical to understand of how it all works.
All these questions are valid and have merit and are the most common doubts that a small business owner and online marketer struggle with on a daily basis.
Search engine optimization is not just about optimizing your website content for relevant keyword search that your visitors will use to find your website online. Relevant keywords are just the start of your SEO efforts. This is the first step to take because those photoshopped images and beautifully designed website does not help you, all it does is it gives your visitors an image, brand and identity of your business.
The single most important step to achieving any level of success with your business online is the first step and that is Keyword Research even before thinking about hiring website designer.
If you’re reading this and you already have a website, ask yourself, how much business has your website generated for you?
Very few can answer this question with certainty that they are satisfied or happy with their marketing strategy. If you’re business has flat lined and not growing, you do not need to look further than your web presence.
Other than referrals, the single most used resource to conduct and find services is the web, so it only makes sense that most of your efforts are concentrated in this area.
By now, I hoped that I’ve hammered down the importance and significance on having a strong web presence and that your business success relies heavily on being found online.
Let’s get to it then, the first step is going to Google Keyword Planner, now bear in mind that you need a Google Adwords account to use this free tool.
Google Keyword Planner will help you search an identify keywords that you can use that are relevant for your business. You will also be able to determine how popular these keywords are. I suggest that you put yourself in the shoes of your potential clients/customers and what you think or keywords will they use to find your business and use these keywords to determine its popularity or lack thereof. As a small business you are probably more focused on local search term. When I mean local search, I’m talking about your geographical location, your local market.
The idea here is to list as many keywords possible with single words to multiple words (also known as long-tail keywords). This is your business, so nobody knows your business better than you do, so you should have an idea of what keywords you think your visitors will use to find you and if you’re having problems identifying keywords, and then ask your customers or clients.
Once you have identified which keyword you want to use, then you need to structure your content around these keywords. Some basics when implementing these keywords on your web pages are using them as titles, within the body of the content and if possible, using them in your url. Make sure that when you hire a web designer that you communicate explicitly how to structure your webpage content.
It’s important to know that there are other tools you can use other than Google Keyword Planner such as, Wordstream, Keyword Tool, KeywordSpy, SEMRush, Wordtracker just to name a few. Some of these are paid services and subscription.
You have now taken the first step into taking ownership for your business success.
As we dig deeper into Search Engine Optimization, we will discuss about Blogging, Social Media and Linking and how this all fits into a puzzle.